In fact, your Administrative and Executive Assistants are often literally responsible for making the first impression on a business partner or client. And yet, astoundingly, that key aspect of their roles is often overlooked. Sylvie di Giusto, international keynote speaker on the art of impactful first impressions, has long recognized this deficiency across a wide spectrum of businesses. She’s also seen firsthand how truly stellar companies leave nothing to chance! They charge their assistants not only with high-level office support but also utilize them to maximum capacity by orienting them on how to represent the company image with meaning and consistency of message and tone. Sylvie has delivered programs to Administrative and Executive Assistants in organizations of all sizes and in a variety of industries.
Your organization spends vast amounts on branding, marketing and advertising with the intent of selling your product or service and growing your company. But when someone comes in or calls, how are they actually greeted and treated? You spent all that time and effort to get to this point… but has any real strategic thought gone into that all-important first contact?