Association members across all industries—whether representing trade associations, non-profits, or professional societies—play a critical role in driving success within their respective fields. In their day-to-day roles, they navigate complex challenges such as meeting diverse stakeholder expectations, managing client relationships, leading dynamic teams, and addressing industry-specific complexities. Their ability to lead effectively and deliver results impacts not only their organizations but also the broader industries they represent.
But who equips your association members to excel in these demanding environments with clarity, confidence, and purpose? Sylvie di Giusto, a renowned keynote speaker for associations, empowers members with The Power of Choice, her signature decision-making framework. Through this, your members gain the tools to manage perceptions, make intentional choices, and achieve exceptional outcomes for their clients, teams, and industries.
In their daily lives at work, your association members balance stakeholder expectations, address team members’ needs, navigate industry complexities, and manage critical client interactions. These constant demands can often leave them operating on autopilot, with little time for intentional decision-making. Yet, in these everyday moments, small choices significantly shape how clients, colleagues, and industry partners respond and engage. When they act with more intentionality, they unlock the full potential of their relationships and influence. Clients feel valued and supported, team members collaborate seamlessly, and industry challenges are managed with confidence and trust. The entire professional journey becomes more impactful and rewarding.
With Sylvie’s Power of Choice framework, your members gain the tools to thoughtfully navigate challenges, make deliberate decisions, and transform their client and team interactions into thriving connections that drive success and elevate their influence.
Through her extensive work with a wide variety of associations, Sylvie di Giusto has gained deep insights into the unique challenges that association members face. As an active leader in her own professional association, she also understands firsthand the complexities of balancing diverse stakeholders—ranging from board members to committees and volunteers—when creating impactful event experiences.
Preferred customer pricing for bulk purchases is available for conference planners.
Association members operate in diverse industries where perceptions matter, expectations are high, and every interaction has the potential to shape trust and drive success. Sylvie di Giusto’s Power of Choice framework, rooted in her best-selling book, The Image of Leadership, which has been updated and expanded for its 10th anniversary, provides the foundation for navigating these challenges with clarity and purpose. The original book has also been transformed into a 10-part series, offering tailored insights into the specific challenges association members might face across a variety of industries. From real estate to healthcare, financial services to hospitality, industrial leaders to educators, and many more, Sylvie’s insights equip association members to thrive in any field.
Drawing from her cutting-edge research and the actionable insights in her book, Sylvie’s keynotes empower association members at all levels—whether they’re leading teams, engaging stakeholders, or working directly with clients. Tailored for audiences at any stage of their career—from emerging professionals to seasoned leaders—her engaging presentations guide participants to refine their professional identity and transform daily interactions into meaningful outcomes through five critical cornerstones.
Visual intelligence
Behavioral intelligence
Verbal and non-Verbal intelligence
Digital intelligence
Social intelligence
Having selected speakers for over 30 years, the challenge is to be relevant to your audience, be personable, easy to work with, flexible and genuine! Sylvie di Giusto is all of those! She’s among my top picks.
Dean Jones CMP Director Conferences & Events | RCMA
To date, Sylvie was the highest-rated speaker and attendees still talk about her and how they can further connect with her.
Louis LessigPresident | Tri-State HRMA
I am still at a loss of words for how incredible, warm, real, and engaging Sylvie is. She is truly one of, if not the best, speaker I have had the opportunity to hear and engage with.
Keri GlothSenior Event Producer | The Special Event Company
We all know the saying, “Don’t judge a book by its cover,” yet first impressions often set the tone for trust and credibility in any interaction. In their daily professional lives, your members—whether meeting with clients, leading teams, collaborating with colleagues, or addressing stakeholders—are judged based on visual cues such as attire, grooming, or level of self-care. These unconscious assessments instantly shape how others perceive their competence, authority, and approachability.
For your members, mastering these visual cues is transformative. By elevating their professional presence and understanding the impact of appearances, they can project confidence, establish credibility, and create meaningful connections. This awareness equips them to approach interactions with intention, building trust and fostering success across industries.
Your members will uncover the hidden impact of visual cues and develop the ability to project confidence, professionalism, and trustworthiness. By refining their personal presentation, they’ll create meaningful connections and make a lasting impression in every interaction.
We often don’t know what drives someone’s behavior—stress, tight deadlines, or even minor factors like a frustrating commute. In their professional lives, your members regularly interact with clients, colleagues, and stakeholders who may be influenced by unseen pressures. Behavioral intelligence enables them to look beyond surface actions, remain composed, identify root causes, and adapt their responses for more constructive outcomes.
For your members, mastering behavioral intelligence means understanding not only the needs and reactions of others but also their own attitudes, habits, and triggers. By fostering self-awareness and addressing unconscious drivers, they can navigate challenges thoughtfully, strengthen relationships, and leave lasting positive impressions in every interaction.
Your members will gain insight into the drivers of their own and others’ behaviors, allowing them to respond thoughtfully instead of reacting impulsively. This awareness will help them foster trust, professionalism, and stronger relationships with clients, teams, and stakeholders.
Communication isn’t just a two-way street—it’s a 10-lane superhighway where words are only one lane. Active listening, facial expressions, gestures, tone, and volume fill the others. For your members, whether they’re presenting to clients, leading team discussions, or collaborating with colleagues, it’s essential that their verbal and nonverbal communication align with their intentions.
Communicational intelligence enables your members to synchronize internal emotions with external expressions, projecting confidence, clarity, and approachability. This alignment ensures that others focus on the message without distraction. By regulating their emotions and refining their communication, your members can strengthen relationships, foster collaboration, and drive impactful outcomes in every interaction.
Your members will enhance their verbal and nonverbal communication skills, aligning their internal intentions with external expressions. By mastering impactful communication, they’ll build rapport, inspire confidence, and create clarity in every interaction.
In today’s digital-first world, where impressions often begin online, a single impulsive comment, poorly crafted email, or unprofessional social media post can damage reputations, erode trust, and undermine credibility. From accuracy and tone to responsiveness and online behavior, every digital interaction leaves a lasting impression—one that’s difficult to undo.
Digital intelligence empowers your members to make intentional choices in their digital communication, ensuring professionalism and thoughtfulness guide their online presence. By adopting a strategic approach before engaging on social media, responding to inquiries, or participating in virtual meetings, they can safeguard their reputations, build trust with stakeholders, and create a digital presence that drives influence and opportunities across industries.
Your members will learn to navigate the digital landscape with precision, making intentional choices that protect and enhance their online reputation. By creating a thoughtful digital presence, they’ll foster trust, credibility, and influence across virtual platforms.
Our social connections reflect our inner values—they shape and influence one another. For your members, this connection impacts decision-making, collaboration, and their ability to lead effectively and create meaningful professional relationships. Surrounding themselves with individuals who align with their goals, uplift their confidence, and inspire their actions fosters resilience and stronger partnerships with teams, clients, and stakeholders.
Family, friends, and professional networks not only shape how your members see the world but also how others perceive them. Social intelligence helps your members evaluate and align their social circles with their values and professional aspirations. By harmonizing their personal and professional networks, they strengthen relationships that enhance credibility, build trust, and support success across diverse industries.
Your members will recognize the influence of their professional networks and learn to cultivate connections that align with their values and goals. By fostering meaningful collaborations, they’ll strengthen their confidence, resilience, and ability to achieve impactful results.
Rebecca Clark
For SPEAKING INQUIRIES
“While Sylvie is jetting to the next city, inspiring audiences on stage, or brainstorming her next big idea, I’m the glue holding it all together. Got questions? Reach out—I’ve got you covered!”
For immediate response to your inquiry, please fill out the form, or email me at [email protected]. Or you can call me at +1-403-398-8488.