
A keynote gives your audience the spark. A book lets them keep it.
13 titles · including 10 special industry editionsOne thread through every book: what makes people irreplaceable.
Forever Human looks at what stays human when machines get smarter. Discover Your Fair Advantage helps you name what only you bring. The Image of Leadership shows how others decide about you before you say a word. Start wherever your question is.

AI has nothing at stake. You do.
The book behind my Forever Human keynote: what machines can do, and what only people can. The better the technology gets, the more judgment, trust and presence decide who stays irreplaceable.

Your skills can be copied. Your Fair Advantage can’t.
How to find and use the unique selling points and human potential that set you apart, so you compete on what only you bring instead of on price or credentials.
Foreword by Meridith Elliott Powell, CSP CPAE
What people know rarely gets them chosen. What others see in them does.
How leaders package themselves to stand out for the right reasons, through five signals: appearance, behavior, communication, digital presence and environment. It is the book behind my keynote The Power of Choice.
10th anniversary · new and expandedThe same five signals, with every story, example and checklist rewritten for the industries where perception decides the most.
The Quota of InfluenceSales
The Kaleidoscope of InfluenceWomen
The Blueprint of InfluenceReal Estate
The Recipe of InfluenceHospitality
The Anatomy of InfluenceHealth Care
The Badge of InfluencePublic Sector
The Code of InfluenceTechnology
The Pathway of InfluenceIndustrial
The Marketplace of InfluenceRetail
The Currency of InfluenceFinancial Services