Construction and manufacturing are among the world’s largest industries. Whether your attendees are in the business of building properties worth hundreds of thousands of dollars or producing products of any size, your clients, suppliers, partners, dealers, and distributors will need to trust them from the start.
To be successful in today’s rapidly evolving construction and manufacturing environment, which is becoming increasingly digitized, each company needs to rely on the assistance of professionals who represent the corporate brand at the door of potential clients and customers, without exception, every day. A client’s choice of a builder is significantly influenced by their comfort with the first person they meet from the company, whether that is the owner or a salesperson. The same applies to manufacturers who are designing, producing, presenting, or selling their products.
Do your employees understand the importance of first impressions in this process? Are your attendees equipped with the knowledge and tools necessary to understand how important their reputation is to the company they work for?
Successful construction and manufacturing professionals understand this. They reduce uncertainty from the beginning and make sure to appear, act and communicate in ways that instantly earn their clients, partners, and suppliers’ trust, starting with their first impression. As soon as a substantial amount of money is involved, people require way more than just a good feeling to do business with somebody. If your first impression is poor, people will not trust you with their money.
First impressions are everything, especially in the construction and manufacturing industries, where the success of your business is directly linked to the quality of the relationships you build. No matter what role they play, whether they work in engineering or architecture, landscaping or maintenance, welding or electrical work, designs or sales, how they are perceived by their clients, partners, and suppliers matters significantly.
Professionals in these industries, tend to be hands-down, focusing on their practical tasks or technical abilities, and they often underestimate the importance of first impressions. There is a level of intimidation associated with positioning themselves, or tooting their own horn. However, being visible, getting your name out there, and putting a face to the company name are essential to taking the next step to creating a successful brand for both yourself and the company you own or work for.
Regardless of whether you are the company's CEO, an executive, a project manager, a site manager, or a member of the administrative staff, branding yourself professionally as someone who is trustworthy, reliable, creative, highly skilled, and knowledgeable is vital for you as a professional and for your business.
Whether they are a sole proprietor, the owner of a Fortune 500 company or a large construction or manufacturing company, positioning themselves as a professional who makes a strong first and lasting impression will aid them in making connections, being selected for the right projects, and increasing their ability to attract new clients and bring in more sales.
Construction and manufacturing professionals often spend a lot of time and effort preparing the properties, products, or services they want to sell. Still, they often overlook the unique role they play in the process. Their job requires constantly meeting new people and shaking hands. Buyers make deals with people they are familiar with, like, and trust.
The appearance, demeanor, and attitude of professionals affect how potential and current clients perceive them and, by extension, how their properties, projects, products, and services are perceived. In other words, their personal reputation is just as important as the company's reputation.
The way someone appears, behaves, or talks reflects the types of properties they build or manage as well as the types of products and services they sell. Managing appearances is increasingly difficult for professionals in this industry because they are often worried about overdressing or behaving too formally, or they simply fearing that they will be perceived as unprofessional if they fail to adhere to their industry's general laid-back and casual norms. However, this informality may send the wrong signal to clients, customers, and decision-makers who are considering investing substantial amounts of money.
When working in an industry that is still male dominated, those who identify as women often feel underestimated. They have to fight harder to be heard and seen. They have to walk a fine line between being perceived as either too masculine or too feminine to be taken seriously and respected.
The first interaction a client, supplier, partner, dealer, or distributor has with professionals is most often over the phone, by email, or through the Internet. The goal is to project confidence, knowledge, and sincerity without even when there is no opportunity to meet the potential partner.
It is likely that others in their field have similar skill sets, rely on similar experience and knowledge, offer similar products or services, and target the same market as your attendees. The key is to differentiate themselves from the competition. A competitive market requires them to stand out. When people have a choice between two construction companies or two manufacturers, they will most likely choose the one that made a better first impression.
Within the constructing and manufacturing sector, I have a proven track record of delivering engaging and thought-provoking keynote presentations for audiences that include construction and manufacturing professionals at all levels. I am consistently ranked as the top speaker at annual or mid-year conferences because of my extensive experience, unique delivery style, and relevant content.
That’s why construction and manufacturing companies continue to book me, including the following
My keynote presentations and training sessions for organizations such as yours are packed with valuable insights, practical tools, and tips your attendees can put into practice right away. I provide content tailored to the needs of construction and manufacturing professionals.
With a shared, fun, interactive experience, I will equip your attendees with the awareness and skills to represent themselves, their properties, and their corporations with confidence, clarity, and conformity.
By leveraging my extensive experience and unique perspective in the construction or manufacturing sector, I promise to bring your event to life. As a presenter, I’ll show up extremely prepared and go the extra mile to ensure my presentations meet the highest standards. Accordingly, I will adapt the material for your conference or event, take into account the specific needs of your audience, and concentrate on the key messages you want to convey. I will deliver a keynote presentation or training that leaves a lasting impression on construction or manufacturing professionals.
I would be honored to speak at your annual conference or training event and help your attendees make a favorable first and lasting impression at every step along their construction or manufacturing projects.
I was very impressed by how quickly and effectively she absorbed and understood the information about our organization and the goals of our event.
Sylvie spoke at BD+C’s Women in Design Conference last week. Her workshop was a huge hit and enjoyed by all. She’s a fabulous speaker and I would recommend her for any industry!
I was really impressed on how Sylvie is able to deliver her message easy and simple.
Our session was focused on Personal Branding and she explained to us how to discover our fair advantage as base to define and promote our image as leader in our organization. Loved her outgoing personality, energy and professionalism!
I have been “one of you” for nearly twenty years. I understand the corporate world and the world of speaking like few other speakers in this industry.
I have already reached tens of thousands of participants worldwide and have planted the seed of first impressions for themselves and their organizations.
I connect with a wide range of audiences of varying cultures, genders, and ages, and I have the ability to address everyone from the doorman to the CEO.
I create a memorable experience in a fun, creative and informative way. I “do” the unexpected, and your audience will remember the lessons I share.
I do not use canned presentations because I know each industry, company, and audience has its own challenges and needs a different approach and way to inspire them.
I amaze my clients. I deliver a level of excellence that they could not imagine was possible. Good is never good enough for me.
I am easy to work with. I’m not the kind of speaker who has special requests. Instead, I focus on making your stressful job as easy as possible.
I’m all yours for the entire day, and I’m happy to be involved in additional engagements such as photo ops, book signings, VIP lunches or dinners, etc.
I truly love what I do, and I feel very privileged that you are considering me as the speaker for your upcoming event.
I’m happy to take you up the stairs. Yes, literally. Join me in climbing the highest buildings in the world. If I can do it, you can too! 😉
