A question I’ve asked myself many times…
Recently, Vladimir shared with me how he feels about his foreign accent and wondered if it is holding him back professionally. While there is no doubt having an accent can impact your first impression, there are ways to be sure you are coming across as the qualified professional you are regardless!
Research, data, and studies about the impact of accents
But first, I want to share with you some research studies looking into how people truly view accents:
- In 2010 there was a study done that asked a group of people with differing accents to record simple statements such as “ants don’t sleep”. Through their study, they found that the native English speakers were rated as the most truthful, while those with the heaviest accents were thought of as the least truthful. (Source: Max Planck Institute)
- A similar study also found that because people with accents are harder to understand, others perceive them as less truthful. (Source: University of Chicago)
- In 2014, researchers found that non-native speakers were perceived as having weaker political skills which, to them, is considered essential for career success. (Source: University of Pennsylvania)
- Also in 2014, other researchers found a strong correlation between judging someone as intelligent and cultured, and placing them in prestigious jobs, or not. (Source: University of North Texas)
- Because of studies like these, a 2020 study found that German workers with “distinctive regional accents” earned up to 20% less yearly than those with “standard” accents. (Source: National Bureau of Economic Research)
YES, all of these studies prove that there is such thing as “language bias” and that, although some are not aware they are doing it, it is very much impacting professional spaces today.
The reality of language bias
Look even within the United States. Those with a New York accent are considered rude, those with a southern accent are often viewed as less intelligent. Professionals with British accents are seen as sophisticated, while those with Indian accents are deemed to be less of it. Many of us are guilty in some way to have made assumptions based on someone’s accents – whether positive or negative!
And we all know these assumptions are not rooted in truth, but rather judgment. But instead of picking apart why we form those judgments, I’d like to share with you how YOU can position yourself to be successful, regardless of what accent you carry. Because the best way to conquer these judgments isn’t to rely on the data – it’s to fight the existing biases with CONFIDENCE.
The best way to conquer language bias
Look, being a professional and business owner living in the United States with an accent, I too have faced insecurities around my accent due to what I thought others may be thinking of me.
So let me first start with a personal experience.
Years ago, at the beginning of my career, I had been invited to a TV studio to comment on a politician’s public persona and image. It became a regular task to be part of this show, and although it was a wonderful opportunity, every time I watched myself later on the TV, I struggled—to be honest with you, I hated it.
I saw and heard myself in between all those well-spoken political experts with picture-perfect American English who used these eloquent words to describe their points – and then there was myself. I felt I didn’t do myself, the TV show, and quite frankly the audience a favor.
At the TV channels holiday party, I sat down with the producer of the show. In this more casual environment, I felt more comfortable sharing my concerns with him about my distracting accent and my simple word choices. He said something that forever changed my perspective:
“Your accent? That’s the reason why we invite you. You sound like an ‘international expert’ and explain things simply so that e.v.e.r.y single viewer understands YOU, while they don’t understand the others.”
This to say, forget the studies, forget the data, forget what others say about accents and how they can impact your career. Your accent is unique to you, and because of it, you may just gain additional opportunities! Be confident about your accent, embrace it, and view it as a strength, because it is. The only thing your accent says about you is that you are bilingual and if that doesn’t speak to your intelligence, I don’t know what does!
Tips for non-native professionals
Keep in mind that your accent is what represents your heritage, your culture, your country. However, if you are sometimes concerned about your accent and the way it comes off when you are speaking, here are some of the things that I have learned.
1. Slow done
In general, slow down when you are speaking. Some people who are not used to your accent yet, will need a little bit longer to process what you say. And possibly you too. There is nothing wrong with taking your time – also to find the right words – when speaking your non-native language.
2. Ask someone
Second, if you are unsure about word choices, simply ask somebody. There is no shame in asking “excuse me, what’s the right term for xyz” Simply ask.
3. Practice or use alternatives
If some words are harder for you to say, practice them. And if a word is really impossible for you to say, or you stumble over it again and again, don’t even bother – find a good – and simpler – alternative to rely on.
4. Consider Accent education training
However, continue to take note of how others react to your accent. If you are often being asked to repeat words or people look confused, it may be a good idea to work with a voice coach or speech therapist who can help you with some of the phonetics. To be clear – not to eliminate your accent, instead simply to improve how you pronounce certain terms. To get started, you can even use technology. Here is a link for you to a speech coach in your pocket that provides you instant feedback on your fluency, vocabulary, pace, and more.
5. Don’t apologize
Finally, don’t apologize—ever! Yes, you should apologize if you have done something wrong. However, your accent is not a weakness or an inconvenience. You never need to apologize for coming from a different culture. However, you can address it if that makes you feel less self-conscious! I often make a joke about it, address the elephant in the room, right away. This takes the pressure off of whoever I am talking to and then, we’re all on the same page, and can move on.
Remember, so many successful and groundbreaking individuals had accents. Albert Einstein had an accent! And despite any studies, data or language bias, he made history—and so can you.