Real estate professionals shape the future of communities, whether guiding clients through life-changing property decisions, negotiating deals, or managing properties that people call home. Yet they often face challenges like meeting diverse client needs, navigating complex market dynamics, and managing the expectations of buyers, sellers, tenants, and investors.
But who equips real estate professionals to handle these pressures with clarity, confidence, and purpose? Sylvie di Giusto, a renowned keynote speaker for real estate, empowers professionals with The Power of Choice, her signature decision-making framework. Through this, real estate agents, brokers, and property managers learn to manage perceptions, make intentional choices, and achieve the best outcomes for their clients, teams, and communities.
In real estate, the constant demands of managing clients, closing deals, and navigating market challenges can leave professionals operating on autopilot, with little time for intentional decision-making. Yet, in these everyday interactions, small choices can profoundly shape how clients, colleagues, and partners respond and engage. When real estate professionals act with intentionality, they unlock the full potential of their relationships and transactions. Clients feel confident and supported, colleagues collaborate effectively, and deals are managed with precision and trust. The entire real estate process becomes a seamless and rewarding experience.
With Sylvie di Giusto’s Power of Choice framework, real estate professionals learn to navigate challenges thoughtfully, embrace intentional decisions, and transform their client interactions into thriving partnerships that drive success and build lasting reputations.
Through her work with leading agencies and professionals, Sylvie di Giusto has gained key insights into the unique challenges of this fast-paced industry. She delivers actionable strategies for the vital role real estate professionals play in shaping communities, empowering them to lead with confidence, inspire trust, and transform every client interaction into lasting success.
Preferred customer pricing for bulk purchases is available for conference planners.
Real estate professionals operate in a dynamic industry where perceptions matter, competition is fierce, and every interaction has the potential to build trust and close deals. Sylvie di Giusto’s Power of Choice Framework™, rooted in her bestselling book, now reimagined as The Image of Leadership for Real Estate, provides the foundation for navigating these challenges with confidence and purpose.
Drawing from her cutting-edge research and the actionable insights in her book, Sylvie’s keynotes empower real estate professionals across all specialties, whether guiding clients through residential transactions, managing commercial properties, or negotiating complex land deals. Tailored for audiences at any stage of their career—from aspiring agents to seasoned brokers—her engaging presentations guide participants to refine their professional identity and transform client interactions into meaningful outcomes through five critical cornerstones.
Anyone leading a company, this is for you! I strongly encourage you to consider having Sylvie come to speak with your team. She is one of the best investments we have made in our great associates. They are still talking about her! Thank you Sylvie! We love you!
From head to toe, from the inside out, Sylvie is an exquisite example of everything she teaches. Her invigorating talks guide audiences to understand how the world sees them and, ultimately, how they see themselves. She’s absolutely brilliant!
From the moment Sylvie takes the stage, she's got you. Not only do you feel completely connected to her during her talk, but she teaches you how to make others feel that way about you. Our team was unanimous in our praise for the workshop Sylvie put on for us, helping us to become more aware of what our clients, co-workers and even strangers think of us upon a first impression and how to make that moment more impactful and positive. A keynote speaker we won't forget!
We all know the saying, “Don’t judge a book by its cover,” yet in real estate, first impressions often become lasting impressions. Clients quickly form opinions based on visual cues like clothing, body image, or level of self-care—judgments that can significantly influence trust and rapport. These unconscious assessments shape how clients engage, respond, and ultimately decide to work with you.
For real estate professionals, recognizing and addressing these biases is transformative. By refining their visual presentation and understanding how appearances impact perceptions, they build immediate trust, project professionalism, and foster meaningful dialogue. This awareness empowers agents, brokers, and property managers to create authentic connections that drive successful client relationships.
Real estate professionals learn to understand the unconscious impact of appearances. By presenting themselves with intention and confidence, they create trust and professionalism, fostering client relationships that go beyond surface interactions and drive lasting success.
We often don’t know what drives someone’s behavior—stress, personal challenges, or even minor factors like a hectic schedule. Behavioral intelligence helps us look past surface actions, stay composed, focus on root causes, and adapt our responses for better outcomes.
For real estate professionals, mastering behavioral intelligence means understanding not only their clients’ needs and reactions but also their own attitudes, habits, and triggers. By fostering self-awareness and addressing unconscious drivers, they can respond thoughtfully to challenges, build stronger client relationships, and leave a lasting positive impression in every interaction.
Real estate professionals gain insight into the profound impact of behavioral cues, freeing themselves from reactive actions. By adopting a purposeful demeanor, they create an atmosphere of trust and professionalism, nurturing client relationships that go beyond surface interactions .
Communication isn’t just a two-way street—it’s a 10-lane superhighway where words are only one lane. Active listening, facial expressions, gestures, tone, and volume fill the others. For real estate professionals, who interact with clients daily, it’s critical to ensure that verbal and nonverbal communication aligns with their intentions.
Communicational intelligence enables real estate professionals to synchronize internal emotions with external expressions, projecting confidence, calm, and trustworthiness. This clarity ensures clients focus on the message without distraction. By regulating emotions, professionals can communicate effectively, build rapport, and foster stronger client relationships that drive successful outcomes.
Real estate professionals develop the power of communication intelligence, unlocking the art of effective expression. With adeptness in verbal and nonverbal cues, they cultivate an environment of trust and empathy, fostering meaningful connections that enrich every client interaction.
In real estate, where first impressions often begin online, a single careless Instagram post or unfiltered email can cause lasting damage to reputations, relationships, and careers. From accuracy and responsiveness to profile upkeep and online behavior, every digital footprint leaves an enduring impression—one that’s nearly impossible to erase.
Digital intelligence equips real estate professionals to make intentional choices in their digital communication, ensuring that emotions and impulsivity don’t dictate their online presence. By following a thoughtful approach before posting, emailing, or joining virtual meetings, they protect their reputations, build trust, and create a polished digital presence that shapes positive first impressions and drives future opportunities.
Real estate professionals develop the expertise to navigate the virtual landscape with precision. By making intentional online choices, they protect their reputations , fostering a digital presence that embodies professionalism and trust, leaving a lasting positive impact on their clients and industry.
Our social life mirrors our inner life—they shape and influence one another. For real estate professionals, this connection impacts behavior, decision-making, and overall success. Surrounding themselves with individuals who uplift, inspire, and align with their goals builds confidence, resilience, and the ability to collaborate effectively with diverse clients, colleagues, and partners.
Family, friends, and professional networks not only shape perceptions but also influence how others view us. Social intelligence helps real estate professionals evaluate their social circles, ensuring they reflect their values and ambitions. By harmonizing their inner and social lives, they create stronger personal and professional relationships that enhance their reputation and drive success in the competitive real estate market.
Real estate professionals come to understand the interplay between their inner and outer lives. By surrounding themselves with supportive, inspiring, and like-minded individuals, they build confidence, resilience, and productive collaborations.
Rebecca Clark
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“While Sylvie is jetting to the next city, inspiring audiences on stage, or brainstorming her next big idea, I’m the glue holding it all together. Got questions? Reach out—I’ve got you covered!”
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