Although prospects might need exactly what is being sold, people tend to be wary of sales professionals because they are often perceived as aggressive, pushy, and insincere. Nobody likes to “be sold to.” Even the most stellar sales professionals may not always know how to maximize their advantages to the greatest extent possible because they face dozens of common mental microjudgments when meeting prospects. Sales professionals can only achieve prospect and customer bonding if they know how to address and break down all obstacles.
To sell successfully to a prospect, sales professionals should instantly connect with the prospect by garnering trust, building confidence, and gaining respect. When it comes to achieving successful sales career, it’s not just about knowing how to sell your products and services. A successful career is also about presenting yourself in a way that inspires trust in your prospects.
Sales professionals are typically well-trained at presenting the products and services they sell, but they often underestimate their personal role in the sales process. The way prospects perceive the sales professionals is paramount for hitting their sales targets. Thus, the ability to make outstanding first and lasting impressions is a skill that every sales professional must have in their toolkit.
By quickly imprinting the highest level of integrity, trust, ethics, and transparency, professionals can make a positive and lasting impact on prospects. Sales specialists must demonstrate their in-depth knowledge of the services or products they sell. Additionally, sales specialists must also know how to present the precise appearance of someone a prospect wants to buy from, display the behavior of someone a prospect trusts implicitly, and communicate in such a powerful manner that prospects cannot say no—online or offline.
For sales professionals, first impressions are everything. The success of their sales is directly correlated to the relationships that they build. By putting in the effort to create a great first impression, they can create lasting relationships that will benefit both their careers and their company's bottom line.
When sales professionals realize that the way they are perceived and their reputation provides them with a chance to instantly gain the trust, confidence, and respect of their prospects, they can close more sales, attract new clients, and be viewed as credible experts.
It doesn't matter what industry a sales professional is in, what products or services they are selling, whether they are just starting in sales, or are a seasoned veteran—as sales professionals, they must be aware of their role in the sales process.
People tend to buy from people they feel they know, like, and trust. Moreover, most people are more likely to do business with someone they feel is looking after their best interests. Thus, making an impactful first impression can set the tone and result in increased sales success moving forward. Establishing such a positive relationship will influence a prospect's decision to buy.
On the other hand, a poor reputation or a wrong perception of a sales professional can have disastrous consequences for both the individual and the business. The result will be lost opportunities, wasted time, and ultimately a failure of sales professionals to achieve their goals and respectively hit their sales targets.
A sales professional's appearance, demeanor, attitude, and communication all affect how potential or current clients perceive them and, by extension, how clients view the products or services they are trying to sell. The sales professional's own reputation is as crucial as their company's reputation.
Many prospects' first contact with sales professionals will be via the internet, email, or phone. Even before having the chance to meet in person, sales professionals need to convey confidence, knowledge, and sincerity.
Digitization has increased in many industries where software and data drive much of the sales process. However, sales professionals cannot neglect the personal touch and the human element that prospects still look for even in this increasingly digitized environment.
Getting inside the mind of a potential prospect is vital to understanding the sales experience from the client's perspective. What are they looking for? What do they expect to see? How do they want to be treated? What is essential for them to hear? When making a buying decision, a prospect wants to see that they're working with a professional who knows what they're doing and has their best interests in mind.
It is the nature of your job as a salesperson to be constantly competing with others in your field who sell similar products and services within the same market. Finding ways to distinguish yourself from the competition can be the key to their success. If a prospect can choose between two products or services, they will most likely buy from the professional they feel more comfortable with—the one who made better first and lasting impressions.
The greater the financial investment for the prospect, the greater the need to establish trust and credibility with the prospective client. If you wish to be be perceived as a serious professional who can be trusted with high-end clients and deals, you need to ensure that your personal reputation matches that level of trust.
I have a proven track record of delivering engaging and thought-provoking keynote presentations for audiences that include sales professionals of all levels. I am consistently ranked as the top speaker at annual or mid-year conferences because of my extensive experience, unique delivery style, and relevant content.
That is why event hosts and organizations continue to book me for their sales-related events, including the following
My keynote presentations and training sessions for events or organizations such as yours are packed with valuable insights, practical tools, and tips that your attendees can put into practice right away. I provide content tailored to the needs of your audience.
Through a shared, fun, interactive experience, I will equip attendees with the awareness and skills to represent themselves and their products and services, and their corporations with confidence, clarity, and consistency.
By leveraging my extensive experience and unique perspective in the sales arena, I promise to bring your event to life. As a presenter, I’ll arrive extremely prepared and go the extra mile to ensure my presentations meet the highest standards. Accordingly, I will adapt the material for your conference or event, consider the specific needs of your audience, and concentrate on the key messages you want to convey. I will deliver a keynote presentation or training that leaves a lasting impression on your audience.
I would be honored to speak at your annual conference or training event and help your sales professionals make favorable first and lasting impressiona at every step along the selling process.
The uniform consensus among my team is that Sylvie is the best speaker they have had – ever. I couldn’t agree more.
Participants that attended her workshop are still discussing what they learned and took away from her session.
Sylvie is AMAZING. She spent a lot of time with me and the other director beforehand so she could cater her message to what we were looking for – and then she nailed it.
It was truly an eye-opening, inspirational and rewarding presentation. I would strongly recommend Sylvie. Her presentation provides the perfect insight for any organization that is looking to empower its individual employees.
Her notes on 1st impressions are game changing and her entire presentation was so engaging and I’m so excited to share it with our local team. We were incredibly lucky to have her!earned and took away from her session.
You are a super star! I have never seen such a performance on stage. It Was something really special for everyone!
I have been “one of you” for nearly twenty years. I understand the corporate world and the world of speaking like few other speakers in this industry.
I have already reached tens of thousands of participants worldwide and habe planted the seed of first impressions for themselves and their organizations.
I connect with a wide range of audiences of varying cultures, genders, and ages and I have the ability to address everyone from the doorman to the CEO.
I create a memorable experience in a fun, creative and informative way. I “do” the unexpected, and your audience will remember the lessons I share.
I do not use canned presentations because I know each industry, company, and audience has its own challenges and needs a different approach and way to inspire them.
I amaze my clients. I deliver a level of excellence that they could not imagine was possible. Good is never good enough for me.
I am easy to work with. I’m not the kind of speaker who has special requests. Instead, I focus on making your stressful job as easy as possible.
I’m all yours for the entire day, and I’m happy to be involved in additional engagements such as photo ops, book signings, VIP lunches or dinners, etc.
I truly love what I do, and I feel very privileged that you are considering me as the speaker for your upcoming event.
I’m happy to take you up the stairs. Yes, literally. Join me in climbing the highest buildings in the world. If I can do it, you can too! 😉
