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THE IMAGE OF LEADERSHIP IN SALES

THE IMAGE OF LEADERSHIP IN SALES

HOW LEADERS IN SALES PACKAGE THEMSELVES
TO STAND OUT FOR THE RIGHT REASONS

The Image of Leadership in Sales, Book by Sylvie di Giusto

What does "The Image of Leadership in Sales" cover?

Chapter 1 | Seven Seconds: Master the art of making an unforgettable first impression that sets the stage for successful sales interactions.

Chapter 2 | Your Professional Identity: Discover how to build a consistent identity that resonates with clients and colleagues across various sales channels.

Chapter 3 | Leaders Look Confident: Learn techniques to project confidence in your appearance, behavior, and communication, whether pitching to prospects or closing deals.

Chapter 4 | Leaders Look Authentic: Find out how to stay true to your values while meeting the expectations of clients and stakeholders in the fast-paced sales environment.

Chapter 5 | Leaders Look Professional: Navigate the unwritten rules of sales professionalism, from dress codes to the subtle cues that reinforce your credibility.

Chapter 6 | Leaders Look Respectful: Hone your ability to show respect in every interaction, whether you’re negotiating contracts or building long-term client relationships.

Chapter 7 | Leaders Look Controlled: Develop strategies to maintain composure, manage stress, and project stability during high-pressure sales situations.

Chapter 8 | Leadership in a Digital Landscape: Optimize your online presence to ensure your digital identity supports your sales objectives and enhances client trust.

Chapter 9 | Leaders Lead by Example: Set the bar in the sales industry by leading through actions that build trust, inspire your team, and drive results.

Chapter 10 | Moving Forward: Strategize the next steps in your sales career with insights from “The Image of Leadership in Sales,” ensuring continued growth and success.

What are the ABCDEs of professional identity?

A | Appearance: The visual elements of your professional identity that immediately impact how clients and prospects perceive you in the sales world.

B | Behavior: How you conduct yourself in various sales environments, from client meetings to closing negotiations, influencing the trust and rapport you establish.

C | Communication: The verbal and non-verbal cues you send that shape your sales approach and strengthen your connections with customers and partners.

D | Digital Footprint: Your online presence, essential for building credibility and engaging clients in today’s increasingly digital sales landscape.

E | Environment: The settings where you interact with clients, whether in-person or online, and the atmosphere you create, which are critical to the impression you leave.​

What is new in "The Image of Leadership in Sales"?

In this special edition of “The Image of Leadership in Sales,” Sylvie di Giusto invites you to refine your professional identity to excel in the dynamic and competitive world of sales, where every interaction and impression counts.

Ten years after its original release, this special edition has been thoughtfully reimagined to address the unique challenges of a sales landscape driven by diverse customer demands, technological advancements, and the critical importance of building lasting relationships.

Whether you’re closing B2B deals in corporate boardrooms, engaging with customers in a fast-paced retail environment, navigating the complexities of e-commerce, or excelling in direct sales, your leadership identity is key to your success.

At any stage of your sales career, from the ambitious newcomer eager to break into the field to the seasoned professional closing high-value deals, this book is tailored to help you achieve greater impact and success.

What is "The Image of Leadership in Sales" about?

“The Image of Leadership in Sales” explores the vital connection between how sales professionals present themselves and the impact this has on building trust, closing deals, and driving revenue.

Sylvie di Giusto emphasizes the importance of aligning your outward appearance with the values and expertise you bring to your clients, creating a cohesive identity that inspires confidence, earns respect, and accelerates success in every sales interaction.

This special edition offers a targeted, step-by-step guide to mastering the elements that define your leadership presence in the sales world—from making an unforgettable first impression with prospects to consistently maintaining a strong professional image throughout all client engagements and sales processes.​

Who should read "The Image of Leadership in Sales"?

This book is a must-read for anyone in the sales profession who wants to strengthen their professional presence and maximize their influence.

Whether you’re a B2B sales executive closing complex deals, a B2C sales professional engaging directly with customers, an e-commerce specialist driving online conversions, or a direct sales representative building relationships one interaction at a time, “The Image of Leadership in Sales” is crafted for you.

It’s perfect for both those new to the sales field looking to build a powerful personal brand and experienced sales veterans aiming to sharpen their leadership identity to remain competitive in an ever-evolving marketplace.

If your goal is to build trust with clients, command respect from colleagues, and achieve greater success in your sales career, this book offers the insights and strategies you need to make a lasting and profitable impact.

The Image of Leadership in Sales, by Sylvie di Giusto, Foreword by Mark Hunter

Celebrating a Decade of insights: The 10th Anniversary Editions of "The Image of Leadership"

The Image of Leadership, Book Series, Sylvie di Giusto, Special Editions 2024

In celebration of the tenth anniversary of “The Image of Leadership,” Sylvie di Giusto has introduced a series of special editions tailored to the unique needs of the diverse audiences she has had the privilege of serving over the years. Each edition is meticulously customized to address the specific challenges and opportunities faced by these groups, offering targeted insights that resonate deeply with their professional journeys.

Looking to make a lasting impression at your next event?

Why not incorporate Sylvie’s books at exclusive customer pricing? Your attendees will appreciate the valuable insight and guidance they provide. Gift your attendees with a memorable and insightful resource that keeps the conversation going to boost your event’s impact. Get in touch with my superb team at CMI and let’s create an extraordinary experience together!