While some customers may save for lifetime to see the world’s premier destinations, others may travel daily for work or business. Other customers may live near tourism hot spots. No matter the reason behind the trip or where they are headed, a person’s first and lasting impression of a destination, the way they got there, and the accommodations they booked will all create impacts. 

Customers often experience traveling as a process they want to enjoy fully. They feel that those involved in the process should take care of them as if they were the only client present. Evidently, this is a difficult task. With a strong focus on travelers and their needs, assumptions, and expectations, professionals can establish an exceptional personalized and human-centered experience for everyone who crosses their path.

The traveling experience is highly emotional, and rational thinking is often lacking for customers. Professionals in these industries help customers forget about their worries and frustrations back home. Customers experience life in a different way. They experience places, cultures, cuisines, traditions, and ways of living they would usually not be exposed to at home. Hence, travel is an invaluable, emotional, and unique customer experience.

In this industry, first impressions are crucial whether we are booking flights, booking accommodations, planning itineraries, greeting an airport guest, facilitating tours and activities, or providing transportation. To ensure these interactions fulfill customers’ expectations, it’s essential that professionals in this field understand how first and lasting impressions can be powerful, how contradictory assumptions affect those they work with, and how to change assumptions for more empowering interactions and a premium travel experience.

By becoming more aware of assumptions about travelers based on their age, gender, race, or socioeconomic status, professionals in this industry can better tailor their services to meet the travel needs of different types of customers and give them an unforgettable travel

In this industry, service is key. Customer service is dependent on a strong bond between travel and tourism professionals and customers to be successful. Whether you interact with customers in person, over the phone, or on social media, bonding begins with your first interaction with them.

Human interaction is an increasingly important factor in an industry that is becoming more and more digitized. Nowadays, customers can easily compare options and find the best offers online. However, what they cannot find online is the human touch. Travel and tourism professionals have an opportunity to add human value to the travel experience and create a first and lasting impression that will encourage repeat business.

Professionals are well trained and adept at positioning their products and services in an attractive manner. But to be successful in the travel and tourism industry, professionals must also be sensitive to the way they are perceived as they play a crucial role in providing the travel experience.

The travel and tourism industry is highly competitive. When potential clients choose between two providers, they will most likely pick the one that makes them feel special and cared for. Travel and tourism professionals must set themselves apart from their competitors by anticipating their customers' travel needs, responding promptly to feedback and complaints, and delivering an unforgettable travel experience.

It does not matter whether you own a startup business or an established company, you may have the most innovative travel product, but if your business does not inspire confidence at first glance, customers will look elsewhere.

Any business depends upon recurring customers and word-of-mouth referrals for the success of its operations. In the event that customers are not experiencing a stellar travel experience, they will go elsewhere—and they will tell others about their experiences, too.

Generally, travelers will share their bad experiences more than their good ones because it is such an emotional experience. Therefore, it is essential for this industry to focus on creating positive experiences for customers, which extend beyond the actual trips themselves.

Professionals assist travelers in feeling comfortable with the unfamiliar sensations that come with travel, encourage confidence, and improve the overall experience. When professionals can create positive interactions among their customers that promote a sense of empowerment, their first and lasting impressions will be able to accurately reflect the unique travel experience that each customer is seeking.

The more effort that travel and tourism professionals put into how they appear, behave, and communicate with customers, the more likely they will stand out from the competition, and attracte more business.

Some travel professionals wear uniforms. The wearing of uniforms immediately creates an air of authority and approachability. They also help ensure that the image and the reputation of the corporate brand are consistent and convey a clear message. The drawback is that professionals often feel that the uniform limits their freedom to express themselves.

The fact that travel attracts customers worldwide and requires international partnerships can raise the challenge of cultural differences. Professionals need to recognize that cultural differences can impact perception in ways that are not always obvious.

Adapting customer interactions to the wide range of travel needs of diverse customers can make the difference between a successful and unsuccessful business. Increasingly diverse needs mean that businesses must empower their professionals to enrich the travel experiences of all types of customers, regardless of culture, gender, age, ethnicity, or disabilities.



I have a proven track record of delivering engaging and thought-provoking keynote presentations for audiences that include professionals of all levels. I am consistently ranked as the top speaker at annual or mid-year conferences because of my extensive experience, unique delivery style, and relevant content.

That’s why event hosts and organizations continue to book me for their sales related events, including the following


and more.

My keynote presentations and training sessions for events or organizations such as yours are packed with valuable insights, practical tools, and tips your attendees can put into practice right away. I provide content tailored to the needs of sales professionals.

With a shared, fun, interactive experience, I will equip attendees with the awareness and skills needed to represent themselves, their products and services, and their corporations with confidence, clarity, and conformity.

By leveraging my extensive experience and unique perspective in travel and tourism, I promise to bring your event to life. As a presenter, I’ll show up extremely prepared and go the extra mile to ensure my presentations meet the highest standards. Accordingly, I will adapt the material for your conference or event, take into account the specific needs of your audience, and concentrate on the key messages you want to convey. I will deliver a keynote presentation or training that leaves a lasting impression on your audience.

Having worked for nearly 10 years in one of the biggest tourism and retail companies in Europe, I would be honored to speak at your annual conference or training event and help your professionals make a favorable first and lasting impression at every step along the way.


Sylvie did an amazing job learning about our company, then she took that knowledge and created an excellent and interactive presentation that resonated with our people. The team is still talking about what Sylvie taught us.

Randy KatzOperations Manager – DFW Flight Service | American Airlines

Sylvie is an absolute pleasure to work with! She is very responsive and has a great attention to detail. Her sessions are very interactive and captivating!

Jessica DinkinsProgram Manager | Virtuoso

I learned so much from you, and your presentation was inspiring! Thank you again for helping American Airlines launch our new image and brand. I look forward to seeing you on one of our flights.

Annie BrittinFlight Attendant | American Airlines

Sylvie is dynamic in presentation and really cuts to the core of what it takes to impress customers, management and even influence our co-workers. Book her NOW! You will walk away so inspired and renewed!

Anne RowanFlight Attendant | PSAAirlines

Sylvie is one of the most engaging and creative people with whom I have had the pleasure to work. She commands an audience and finds creative ways to engage and educate. Her experience and confidence are infectious and our conference attendees who were fortunate enough to hear her speak, left revitalized, informed and motivated. It was an honor to work with Sylvie and to read her recent book. What a wonderful talent and addition to any event or company!

.Global Education & Engagement Leader at Medical Tourism Association

In 27 years of planning conferences and hearing thousands of speakers, it’s truly rare to be enlightened and moved by one. I heard Sylvie di Giusto speak recently and she blew me away.

Tami ForeroCEO | Forte Events



I have been “one of you” for nearly twenty years. I understand the corporate world and the world of speaking like few other speakers in this industry.


I have already reached tens of thousands of participants worldwide and have planted the seed of first impressions for themselves and their organizations.


I connect with a wide range of audiences of varying cultures, genders, and ages and I have the ability to address everyone from the doorman to the CEO.


I create a memorable experience in a fun, creative and informative way. I “do” the unexpected, and your audience will remember the lessons I share.


I do not use canned presentations because I know each industry, company, and audience has its own challenges and needs a different approach and way to inspire them.


I amaze my clients. I deliver a level of excellence that they could not imagine was possible. Good is never good enough for me.


I am easy to work with. I’m not the kind of speaker who has special requests. Instead, I focus on making your stressful job as easy as possible.


I’m all yours for the entire day, and I’m happy to be involved in additional engagements such as photo ops, book signings, VIP lunches or dinners, etc.


I truly love what I do, and I feel very privileged that you are considering me as the speaker for your upcoming event.


I’m happy to take you up the stairs. Yes, literally. Join me in climbing the highest buildings in the world. If I can do it, you can too! 😉