About Sylvie di Giusto, CSP

Keynote Speaker Sylvie di Giusto, CSP helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential or their company, and either open the door or slam it shut. She is the Author of “The Image of Leadership" and the Creator of “How You Impress.”

How long does it take to form a first impression?


Eleven, seven, one, a millisecond? Are you wondering “How LONG does it take to form a first impression? Researched by WHAT group?”? Well, so did Tracy who is one of my subscribers and she submitted this question. And that’s why in this video I’ll share with Tracy and YOU how

How long does it take to form a first impression?2020-05-19T19:20:40+00:00

Being tall may help you climb the ladder—in more ways than one.


Truthdrop #3: Size matters. It really does. Does size matter in the workplace? The Center for Talent Innovation surveyed more than four thousand college-educated professionals and senior executives and found that sixteen percent said it’s essential for men to be tall, compared to just six percent for women. Being short is

Being tall may help you climb the ladder—in more ways than one.2020-04-01T17:19:21+00:00

Are attractive people really more successful?


Truthdrop #2: Looking good is not enough, but... In his book, Beauty Pays: Why Attractive People Are More Successful, Daniel Hamermesh (Labor Economist at the University of Texas) published the results of his lifelong studies on how physical beauty affects employment and earning potential. He shares some thought-provoking observations about the

Are attractive people really more successful?2020-03-31T22:15:35+00:00

Have you heard of the “7%-38%-55% rule”?


Truthdrop #1: Sorry, you’ve been lied to… Let’s start with a truthdrop that actually isn’t one, instead has been comprehensively debunked many times, but still, it persists. Chances are high you’ve heard at least one “expert” quoting the famous Albert Mehrabian study and suggesting that words account for 7 percent, tone of voice

Have you heard of the “7%-38%-55% rule”?2020-03-31T22:14:22+00:00

Preparation is key. Always.


When it comes to the way others think about you, before anything else, preparation is key to your success. If you want to be perceived as the superstar leader you are, the simple difference between being successful and failing is preparation. Because successful leaders avoid surprises for any price. On a daily base this means for your

Preparation is key. Always.2020-03-24T08:15:14+00:00

Your image is like a puzzle and so much more than just your clothes.


There are many elements that make up your professional reputation. And some image consultants will tell you that the clothes you wear is the most important one. Well, this was probably true decades ago. Today's world moves faster and leaders face new challenges that go far beyond your wardrobe, the dress code, the handshake, the way

Your image is like a puzzle and so much more than just your clothes.2020-03-24T08:15:35+00:00

Do people see you as the Superman at work?


From the many challenges men face at the workplace when it comes to their image and perception, this is probably the most hidden yet most powerful one. Because his "look" is so perfect on the outside, that others might sometimes question the quality of the inside (kind of the opposite of the Dwight Schrute challenge). I

Do people see you as the Superman at work?2020-03-24T08:17:06+00:00

Are you the “Dwight Schrute” of the office?


Many of us have seen The Office. As brilliantly portrayed by Rainn Wilson, Dwight Schrute is one of the show’s most memorable characters. He’s a “weirdo.” He dresses weird, he behaves weird, he communicates weird. We recognize his character for his many flaws and idiosyncrasies: his lack of social skills or common sense, his love

Are you the “Dwight Schrute” of the office?2020-03-24T08:17:37+00:00

Are you stuck in the “cold as a fish” box?


When it comes to leadership we all face big challenges. But are they really always the same depending on the gender we are born with? Do men struggle the same way as women do, and do women sometimes struggle with the fact of not being part of the "men's club"? Possibly it might be the reason that

Are you stuck in the “cold as a fish” box?2020-04-05T02:14:12+00:00