About Sylvie di Giusto, CSP

Keynote Speaker Sylvie di Giusto, CSP helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential or their company, and either open the door or slam it shut. She is the Author of “The Image of Leadership" and the Creator of “How You Impress.”

Have you heard of the “7%-38%-55% rule”?


Truthdrop #1: Sorry, you’ve been lied to… Let’s start with a truthdrop that actually isn’t one, instead has been comprehensively debunked many times, but still, it persists. Chances are high you’ve heard at least one “expert” quoting the famous Albert Mehrabian study and suggesting that words account for 7 percent, tone of voice

Have you heard of the “7%-38%-55% rule”?2020-03-28T22:38:23+00:00

Preparation is key. Always.


When it comes to the way others think about you, before anything else, preparation is key to your success. If you want to be perceived as the superstar leader you are, the simple difference between being successful and failing is preparation. Because successful leaders avoid surprises for any price. On a daily base this means for your

Preparation is key. Always.2020-03-24T08:15:14+00:00

Your image is like a puzzle and so much more than just your clothes.


There are many elements that make up your professional reputation. And some image consultants will tell you that the clothes you wear is the most important one. Well, this was probably true decades ago. Today's world moves faster and leaders face new challenges that go far beyond your wardrobe, the dress code, the handshake, the way

Your image is like a puzzle and so much more than just your clothes.2020-03-24T08:15:35+00:00

Do people see you as the Superman at work?


From the many challenges men face at the workplace when it comes to their image and perception, this is probably the most hidden yet most powerful one. Because his "look" is so perfect on the outside, that others might sometimes question the quality of the inside (kind of the opposite of the Dwight Schrute challenge). I

Do people see you as the Superman at work?2020-03-24T08:17:06+00:00

Are you the “Dwight Schrute” of the office?


Many of us have seen The Office. As brilliantly portrayed by Rainn Wilson, Dwight Schrute is one of the show’s most memorable characters. He’s a “weirdo.” He dresses weird, he behaves weird, he communicates weird. We recognize his character for his many flaws and idiosyncrasies: his lack of social skills or common sense, his love

Are you the “Dwight Schrute” of the office?2020-03-24T08:17:37+00:00

Are you stuck in the “cold as a fish” box?


When it comes to leadership we all face big challenges. But are they really always the same depending on the gender we are born with? Do men struggle the same way as women do, and do women sometimes struggle with the fact of not being part of the "men's club"? Possibly it might be the reason that

Are you stuck in the “cold as a fish” box?2020-03-24T08:18:06+00:00

Are you the office Kardashian?


Chances are high you did not identify yourself as a Tinkerbell if you are interested in reading this blog post. Because "Office Tinkerbells" and "Office Kardashians" are somewhat the opposite. You know what I’m talking about. This type of woman requires no explanation. We all recognize her; she’s very intense in her tight dresses and

Are you the office Kardashian?2020-03-24T08:18:52+00:00

Make today the day! Invest in yourself.


If you’re looking for a great ROI, nothing is going to beat to invest in yourself and in your professional imprint. Especially nowadays when so many people are struggling to find a job, let alone find opportunities for advancement, the returns of investing in yourself can be amazing. When did you invest in yourself the

Make today the day! Invest in yourself.2020-03-24T08:19:55+00:00

Are you a Tinkerbell at the office?


In my book, The Image of Leadership, I discuss different challenges female and male leaders face often when it comes to their image and the way others perceive them. There are certain patterns, certain types of perceptions, certain stereotypes if you want, that I see more often than others. Some people are perceived as too serious and

Are you a Tinkerbell at the office?2020-03-24T08:20:21+00:00