Successful leaders lead by example. That’s why it is critical for leaders to understand two things—how relevant their image is for being perceived as a team leader, and the fact that they are responsible for their team’s and the company’s reputation, as well. In order to maximize both, your personal and your brand influence, leaders need to intentionally plan and perfect their appearance, behavior, and communication skills – online and offline.
Author of “The Image of Leadership” and international keynote speaker Sylvie di Giusto has twenty years of experience analyzing and pinning down the precise factors that impact how people make decisions about one another. How we respond to visual clues, how we judge and determine the merits and competence of those we work for, based on what they say and how they say it. Perhaps the most fascinating of the insights Sylvie has gleaned is how crucial first impressions are for those whose charge it is to lead.
It is these insights which she’s converted into presentable knowledge and actionable tactics, passed on through her interactive keynote speeches around the country and abroad. From Fortune 500 to grassroots companies, she’s engaged with clients like American Express, Bloomberg, Exelon, Grant Thornton, Haworth, or Lead Tennessee to assist their leaders enhance their own image of leadership, improving employee relationships, developing more successful brand marketing and customer relations strategies.