The TOP Customer Experience AND SERVICE Speakers Who Turn Service Into Loyalty
Customer experience and service are where brand promises meet reality, and audiences can tell the difference between theory and someone who’s actually moved the needle. The best customer experience and service keynote speakers make “experience” concrete and doable.
The strongest customer experience and service speakers refuse to treat CX as soft. They tie it directly to loyalty, referrals, and revenue, and they back it with real-world results.
The top customer experience and service speakers turn “be more customer-centric” into specific behaviors a team can use tomorrow. The speakers below each work a different layer of that, from frontline service to company-wide strategy.
A note on selection and order: I’ve personally seen every speaker here present; that’s my bar for including anyone. They’re listed alphabetically by last name, not ranked, because this is a curated selection rather than a leaderboard. And yes, I’ve included myself; it would be odd to leave my own name off a list I stand behind.
Jay Baer
Jay works the line where customer experience becomes growth. His Talk Triggers concept is about engineering an operational difference customers can’t help but talk about, while Hug Your Haters reframes complaints as a loyalty opportunity. He’s data-driven and genuinely entertaining, which keeps even skeptical rooms with him. For organizations that want word of mouth to drive their marketing, Jay ties experience directly to revenue.
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Bill Cates
Bill connects customer experience to its most measurable payoff: referrals. His Radical Relevance work shows how being genuinely useful to the right people turns satisfied clients into active advocates, not just repeat buyers. He’s systematic about the moments and the language that earn a willing introduction rather than an awkward ask. For teams that want service quality to convert directly into new business, Bill makes that bridge explicit.
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Sylvie di Giusto
Full disclosure, that’s me. I focus on the behavior beneath every customer interaction: the first impressions and unconscious signals that decide whether a customer trusts you and comes back. Using my Power of Choice framework, I give customer-facing teams a way to shape those fleeting moments on purpose rather than on autopilot. And I deliver it as the world’s first 3D immersive holographic keynote, so the experience itself models the message.
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John DiJulius
John makes the boldest promise in CX: make price irrelevant. His Customer Service Revolution frames experience as a company-wide discipline, drawing on his work with brands like Ritz-Carlton, Starbucks, and Chick-fil-A. He’s systematic about turning service into a competitive moat rather than a department. For leadership teams ready to engineer world-class service across the whole organization, John is the architect, note he’s a top CX voice but holds no formal NSA credential.
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Lisa Ford
Lisa is the veteran’s veteran of customer service. Her long-running “How to Give Exceptional Customer Service” series made her the authority on the everyday “simple stuff” that consistently exceeds expectations. Decades in, her message has only grown more relevant as service becomes the differentiator. For frontline and service teams that need the fundamentals delivered with real authority, Lisa is foundational.
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Dan Gingiss
Dan’s premise is that a remarkable customer experience is your best marketing, create moments worth talking about and your customers sell for you. He’s practical and upbeat, full of real examples teams can copy immediately. His background on the brand side keeps it grounded in what’s actually achievable. For organizations that want word-of-mouth growth, Dan shows how experience drives it.
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Laurie Guest
Laurie makes service concrete. Her “10-cent decision” work hands frontline teams small, doable choices that consistently win and keep customers, with no fluff. She’s especially strong with healthcare and service audiences who need realism over theory. The behaviors she teaches are simple enough to adopt the same shift. For teams that want service excellence broken into everyday actions, Laurie is ideal.
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Shep Hyken
Shep is one of the most recognized names in customer service, and for good reason. His “Moments of Magic” philosophy is about turning ordinary interactions into memorable ones that build loyalty and amazement. He’s prolific, practical, and relentlessly focused on what frontline teams can actually do differently. For any organization that wants service to become its brand, Shep is a reliable headliner.
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Ruby Newell-Legner
Ruby turns customers into fans. Drawing on work with sports venues and attractions, her 7-Star Service approach builds the kind of fan-loyalty cultures most brands only dream about. She’s deeply systematic about the moments that create emotional loyalty, not just satisfaction. For organizations ready to go beyond “satisfied” to genuinely beloved, Ruby is the deep-dive, go-further pick.
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Stacy Sherman
Stacy brings a practitioner’s rigor to CX. Her “Doing CX Right” framework pushes leaders to humanize business with both heart and science, getting the experience right intentionally the first time, not patching it later. She’s hands-on and metrics-minded, which lands well with results-driven teams. For organizations that want CX tied directly to retention and revenue, Stacy is a credible, modern voice.
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Jeannie Walters
Jeannie turns a vague “be more customer-focused” mandate into something measurable. Her CX Investigation method and Mission and Success Statements give teams a concrete way to map and improve the customer journey. She champions proactivity over reactivity, which is exactly where most CX programs fall short. For organizations that know they should improve experience but don’t know where to start, Jeannie hands them the map.
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About these credentials. CSP (Certified Speaking Professional) is the National Speakers Association’s earned designation for proven platform competence, held by roughly 17% of NSA members worldwide. CPAE (Council of Peers Award for Excellence) is the NSA Speaker Hall of Fame, the association’s highest honor for professional excellence.
⇢ Learn more: What is a CSP and the CPAE Hall of Fame.
