Your digital footprint is how you present yourself on the Internet. As we move into the twenty-first century, this factor that once existed only in science fiction is becoming increasingly important. Like it or not, the Internet and social media provide new avenues. You can either advance your professional imprint and or incur damage to your reputation. Your online digital reputation has never been more important.

You cannot avoid anymore that it happens

While years ago much of our personal information was considered private, today our digital reputations expose more information about our lives than ever before. Information about almost all adult Americans can be found online. Your online digital reputation defines how people perceive you without ever having a single conversation with you. The fact is, a digital reputation can be incorrect, it may present only partial information. It might even allow for slander and online attacks to define us for others.

The Internet consolidates information about you, your family, your friends, and your business, and delivers that information through a simple search query. This information can have a lasting presence online, permanently impacting you. Exposure of this private digital information can profoundly influence whether or not you land a new job or get a promotion.

Be proactive about protecting your digital reputation

Once a reputation is tarnished it’s almost impossible to make it shine again.

Once a reputation is tarnished it’s almost impossible to make it shine again. Click To Tweet

Check your digital reputation by searching for all the variations of your name. Each will offer potentially different search results. As you review your online digital reputation, make sure that your findings reflect the reputation you’d like to share with the world, with current and future employers, colleagues, friends, and family members. Remember that your online reputation can be a determining factor for hiring or being offered that important initial interview.

Look at your internet profile as a second self

The one you want everyone to know in addition to your real self. Just as you use office etiquette in the workplace and save your rougher side for watching the football game, take the time to distinguish your online reputation from how you may behave in private. Your online reputation should say what you want it to say and no more. And I’m aware it’s a fine line. Having no personal information on Google can be just as damaging as having inappropriate content.

Your online digital reputation has never been more important. Do a social media overall today and make sure you are saying to the world only what you want your image to project.

Have you searched yourself on Google lately? What do you find?
Is information online even you did not know about?
Will Google search ruin your chances at that big promotion or that dream job?

Author Details
Keynote Speaker Sylvie di Giusto, CSP helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential or their company, and either open the door or slam it shut. She is the Author of “The Image of Leadership” and the Creator of “How You Impress.”
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Keynote Speaker Sylvie di Giusto, CSP helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential or their company, and either open the door or slam it shut. She is the Author of “The Image of Leadership” and the Creator of “How You Impress.”